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When and how fundraisers should suggest how much to donate

By January 31, 2017July 9th, 2021No Comments

Research highlighted in Harvard Business Review suggests that introducing a default or suggested amount, particularly a high amount, is unlikely to harm fundraising. The use of a default should be carefully tailored to the targeted audience. For example, setting a low default can be effective when encouraging new people to donate, but among your most loyal potential donors, a low default may actually reduce amounts. Read more in the article from the Harvard Business Review.

Image: Harvard Business Review

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