SUCCESS STORY: FAMILYWISE
Amplify Services at Work:
- Strategic sustainability plan
- Individual giving campaign support
- Organizational development
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The strong partnership also represents an example of “The Amplify Way,” which frames our work across four phases:
AmplifyDMC launched this partnership by getting to know the FamilyWise team, then assessing the current state of their fundraising, communications, and grant-writing “readiness.” After these discoveries, we jointly agreed to a strategy for working with the client.
Based on our assessment of their needs, we identified—and quickly implemented—a set of activities that would kick-start FamilyWise’s development and communications work. This included fleshing out a development calendar, including grant deadlines, which Amplify’s project manager oversaw (and continues to oversee). This not only led to more intentional long-range planning, but also helped FamilyWise avoid the dreaded last-minute grant application scramble (or worse, missing deadlines altogether).
With systems and a shared strategy in place, the FamilyWise-Amplify partnership took shape through a range of fundraising and communications projects, including:
- Crafting key messages and talking points
- FamilyWise staff using key messages in donor calls, on social media, in e-newsletters
- Staying ahead of grant deadlines and shaping new cases for support
- Prospecting for new grant funders
As Executive Director Ann Gaasch says, “AmplifyDMC gave us precise yet plain language messaging that connected with our financial supporters. Without watering down the urgency of our work, the messaging worked—right away. Now, we’re able to focus on our work with families without scrambling for communication plans over and and over to raise money.”
Through the strategies above, FamilyWise has seen greater fundraising support from a wider range of both foundations and individuals. The organization has also created a more balanced fundraising plan by diversifying its development streams to include crowdfunding, annual appeals, and fundraising events in addition to grants. Along the way, its development committee and board of directors have also become more engaged in the organization’s fundraising efforts.
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