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Charity: Water’s unique approach to its annual gala

Imagine raising $3.2 million at your organization's next annual gala. We agree that is an exceptionally high water mark, but Charity: Water made it happen by showing the real impact of its efforts "live" to its gala attendees. It took a tremendous amount of...

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Amplify Spotlight | MMLA’s Bar Examination

We're proud to provide support to Mid-Minnesota Legal Aid and the Bar Examination, a new series of informative events with the tagline "Legal Topics Served Straight Up". The cost for this terrific event is only $5 and includes drinks and appetizers. Consider attending...

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Amplify Communications | My blog post is due today

Have you ever found yourself facing down a blank screen and a ticking clock knowing that you have a blog post or newsletter article to write? That’s me, right now. Yes, this is exactly the situation we advise AmplifyDMC clients to avoid. A combination of client work,...

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24 fundraising and social media reports for nonprofits

The reports listed are a small sampling of some of the research available to nonprofits on the subjects of online fundraising and social media. The data can be used to help nonprofits craft a technology and fundraising strategic plan. One report we would highlight is...

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Amplify Development | What to do about Generation X

At AmplifyDMC, we are often asked about fund development and engagement strategies to generate support from Millennials. Ideas abound about engaging this socially conscious and globally engaged group who bring energy and innovation to the sector. Not surprisingly,...

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Amplify Marketing | Make Every Contact Count

Every time I shop at Trader Joe’s, I leave with a smile. In the past, I loved when my kids would search for the hidden stuffed animal in the store with the reward for locating the elusive monkey being a lollipop. Now that my kids are in their tweens, the treasure hunt...

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Nonprofits can apply for $10,000 Google Ad Grant

Through Google Ad Grants, non-profits can apply for $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google. This is a great to recruit more volunteers. Attract more donations. And share organization's story with...

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When and how fundraisers should suggest how much to donate

Research highlighted in Harvard Business Review suggests that introducing a default or suggested amount, particularly a high amount, is unlikely to harm fundraising. The use of a default should be carefully tailored to the targeted audience. For example, setting a low...

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