THE MIX TAPE

Our curated industry playlist

Is Minnesota charitable or not?

It depends on the numbers. According to a report in the Star Tribune, WalletHub's 2017 ranking has the Land of Lakes at number three while the Chronicle of Philanthropy has Minnesota near the bottom at 41. The discrepancy lies in how charitable giving is measured....

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November is important, but December dominates giving

With November upon us, significant nonprofit giving events will be dominating the donor landscape from Minnesota’s Give to the Max Day on November 16 to the global Giving Tuesday on November 28. But these important days of giving will never replace or exceed year-end...

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How donors prefer to give and engage with technology

The inaugural 2017 Global Trends in Giving Report, an online sector survey put out by the Public Interest Registry, surveyed more than 4,000 donors across six continents to get feedback on how online and mobile technology affects their giving. The data is meant to...

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Non-profit founders inspiring entrepreneurs

When we think about entrepreneurship, the natural inclination is to connect it with for-profit successes like Howard Schultz of Starbucks, Jeff Bezos of Amazon or Barbara Corcoran, real estate mogul and investor on ABC’s Shark Tank. While there’s no...

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Proof that giving increases happinesss

How do we as a community of generous givers in Minnesota benefit from supporting the causes we wholeheartedly believe? Recently, The New York Times story, “Giving Proof” purported apparent neurological benefits in the brains of people engaged in the act of giving. The...

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When marketing your cause, think like Nike

“And it would persuade more people to donate. Which, right now, might be what matters most.” A recent article in The New York Times, "Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing" shares research on causes and charities that were more successful in...

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Amplify Marketing | PNGs and JPGs and EPSs (oh my!)

As AmplifyDMC’s in-house graphic designer, I’m always asking clients for high-resolution logos or photos to use as I design marketing and communications pieces. Many times, I receive something that looks fine on-screen but isn’t suitable for printing. But what do...

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