MARKETINGYou're doing good things -- the world should know.
How we can amplify your marketing:
- Brand refresh – strategy, design and implementation
- Awareness campaign strategy
- Annual reports, newsletters, brochures, and collateral development
- Graphic design
SUCCESS STORY: Vega Productions
Initially, AmplifyDMC helped music education nonprofit Vega Productions build cases for support and a funder prospect list for the organization’s programs that increase access to music in schools. As Vega’s programs grew and the organization gained visibility, staff and volunteers saw a need for new branding that aligned with its mission and work.
Together with Vega, AmplifyDMC developed a brand persona that led to a new, more straightforward logo that put Vega’s ties to music and education at the front of people’s minds. Additionally, AmplifyDMC provided Vega with a new brand book that standardized color pantone, fonts, logo usage, and more to bring consistency and professionalism. This exciting new look gave Vega something for events, website, and other materials.
Vega staff and volunteers spend much less time now explaining who they are, which gives them more time to focus on their core mission: making music accessible to every student.
“Refreshing our logo and creating a style guide has made it so much easier for us to communicate the work we do. We now have a visual representation of our mission, and people feel welcomed to join us in the work we do.” – Caitlin Marlotte, Executive Director
SUCCESS STORY: Wayzata Lake Effect Conservancy
The Lake Effect Conservancy was created to build public support and raise funds for the Wayzata Lake Effect Park project. AmplifyDMC was hired during the organization’s infancy to establish a fund development infrastructure and process, build a comprehensive philanthropic donor prospect list and implement outreach strategies, and develop an annual marketing and communications plan to increase awareness of activities. AmplifyDMC supported the development of the Conservancy’s brand and identity, including redesign of the logo, development of key messaging, design of a new website, development and implementation of a social media strategy, and design and production of related collateral during the project design and initial permitting processes. In August 2016, the Conservancy received approval from the Wayzata City Council to move ahead with plans for the park and associated fundraising.