Grocery stores give back

Grocery stores give back

Have you been asked to “round up,” donate your canvas bag refund, or support a nonprofit of the month in some way at your local grocery store? You might be surprised how easy it can be to apply for one of these give-back programs: Whole Foods “Giving Days”...
Amplify Marketing | The annual dilemma about annual reports

Amplify Marketing | The annual dilemma about annual reports

Annual report or impact report. Two pages or twenty pages. “It depends” is rarely anyone’s favorite answer to a question. But when it comes to annual reports, it’s a fitting one. As with all communications materials, there are several factors to consider – including...
When marketing your cause, think like Nike

When marketing your cause, think like Nike

“And it would persuade more people to donate. Which, right now, might be what matters most.” A recent article in The New York Times, “Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing” shares research on causes and charities that were more...
Amplify Marketing | Your message at 70 miles per hour

Amplify Marketing | Your message at 70 miles per hour

I always laugh when I see advertisements that state, “We do it all.” Unfortunately, the cynic inside me immediately says, “So, this is your way of saying you don’t do anything very well.” We can all fall into the trap that we need to tell the world everything we can...
Amplify Marketing | Make Every Contact Count

Amplify Marketing | Make Every Contact Count

Every time I shop at Trader Joe’s, I leave with a smile. In the past, I loved when my kids would search for the hidden stuffed animal in the store with the reward for locating the elusive monkey being a lollipop. Now that my kids are in their tweens, the treasure hunt...