Proof that giving increases happinesss

Proof that giving increases happinesss

How do we as a community of generous givers in Minnesota benefit from supporting the causes we wholeheartedly believe? Recently, The New York Times story, “Giving Proof” purported apparent neurological benefits in the brains of people engaged in the act of giving. The...
When marketing your cause, think like Nike

When marketing your cause, think like Nike

“And it would persuade more people to donate. Which, right now, might be what matters most.” A recent article in The New York Times, “Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing” shares research on causes and charities that were more...
Charity: Water’s unique approach to its annual gala

Charity: Water’s unique approach to its annual gala

Imagine raising $3.2 million at your organization’s next annual gala. We agree that is an exceptionally high water mark, but Charity: Water made it happen by showing the real impact of its efforts “live” to its gala attendees. It took a tremendous...
Amplify Development | What to do about Generation X

Amplify Development | What to do about Generation X

At AmplifyDMC, we are often asked about fund development and engagement strategies to generate support from Millennials. Ideas abound about engaging this socially conscious and globally engaged group who bring energy and innovation to the sector. Not surprisingly,...