Non-profit founders inspiring entrepreneurs

Non-profit founders inspiring entrepreneurs

When we think about entrepreneurship, the natural inclination is to connect it with for-profit successes like Howard Schultz of Starbucks, Jeff Bezos of Amazon or Barbara Corcoran, real estate mogul and investor on ABC’s Shark Tank. While there’s no...
Proof that giving increases happinesss

Proof that giving increases happinesss

How do we as a community of generous givers in Minnesota benefit from supporting the causes we wholeheartedly believe? Recently, The New York Times story, “Giving Proof” purported apparent neurological benefits in the brains of people engaged in the act of giving. The...
Amplify Marketing | The annual dilemma about annual reports

Amplify Marketing | The annual dilemma about annual reports

Annual report or impact report. Two pages or twenty pages. “It depends” is rarely anyone’s favorite answer to a question. But when it comes to annual reports, it’s a fitting one. As with all communications materials, there are several factors to consider – including...
When marketing your cause, think like Nike

When marketing your cause, think like Nike

“And it would persuade more people to donate. Which, right now, might be what matters most.” A recent article in The New York Times, “Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing” shares research on causes and charities that were more...
Amplify Marketing | Your message at 70 miles per hour

Amplify Marketing | Your message at 70 miles per hour

I always laugh when I see advertisements that state, “We do it all.” Unfortunately, the cynic inside me immediately says, “So, this is your way of saying you don’t do anything very well.” We can all fall into the trap that we need to tell the world everything we can...