Annual report or impact report. Two pages or twenty pages. “It depends” is rarely anyone’s favorite answer to a question. But when it comes to annual reports, it’s a fitting one. As with all communications materials, there are several factors to consider – including...
“And it would persuade more people to donate. Which, right now, might be what matters most.” A recent article in The New York Times, “Why Don’t You Donate for Syrian Refugees? Blame Bad Marketing” shares research on causes and charities that were more...
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