Nonprofits can apply for $10,000 Google Ad Grant

Nonprofits can apply for $10,000 Google Ad Grant

Jan 31, 2017 | Development, Marketing

Through Google Ad Grants, non-profits can apply for $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google. This is a great to recruit more volunteers. Attract more donations. And share organization’s story with...
When and how fundraisers should suggest how much to donate

When and how fundraisers should suggest how much to donate

Jan 31, 2017 | Development

Research highlighted in Harvard Business Review suggests that introducing a default or suggested amount, particularly a high amount, is unlikely to harm fundraising. The use of a default should be carefully tailored to the targeted audience. For example, setting a low...
Study documents challenges in development director positions

Study documents challenges in development director positions

Jan 31, 2017 | Development

UnderDeveloped: A National Study of Challenges Facing Nonprofit Fundraising is an insightful study that found high levels of turnover and lengthy vacancies in development director positions throughout the nonprofit sector. Many nonprofits are stuck in a vicious cycle...